Most young people are regular users of social media -Instagram, YouTube, Facebook. They use a range of digital platforms to stay connected with friends/peers and to share the things that interest them. But how many consider the role of social media when it comes to looking for a work experience placement, job, apprenticeship or university place?

This article will provide some ideas about how your students might go about developing their online presence and shaping their digital footprint to support career building?  It will also look at how, as a career professional, you can support them.

Social media is central to students’ employability. The internet offers your students a space within which they can manage/ build their reputations and ‘sell themselves’ to employers . It is where conversations can be undertaken, contacts identified and networks maintained.  Platforms such as Instagram or YouTube can provide a real opportunity for young people to shine.

Just 10 years ago bloggers and vloggers were virtually unheard of but now young people can make a career of this as well as using it to promote their skills and ideas. When used well social media can help students to find out about and transition into their future. However, it is important to remember that if social media is used badly, it can seriously disadvantage a students’ career development - employers frequently check out prospective employees’ digital footprints, so maintaining an ‘uncontroversial’ social media presence is a must when job hunting.

Are  you currently addressing these issues with your students?

Digital Career Profiling

Creating a digital career portfolio requires students to produce content, collect and critically evaluate online information, adapt to on-going technological developments and develop an ability to build meaningful professional relationships online. As a career professional there are a number of ways you can facilitate opportunities for students to develop such skills and knowledge during their time at school.

Out of the three main social media platforms that recruiters use - Twitter, LinkedIn and Facebook - LinkedIn, with around 21 million UK users is the biggest and most popular.  This is largely used by graduates or professionals who have work experience and have developed skills that they can demonstrate.  What is there for the 14-19 age group? Take a look at Kloodle, a digital framework that translates your students’ educational experiences into the skills employers are looking for and connects students to employers.

Showcasing Employability Skills

An increasing numbers of employers are seeking to recruit at 18, they are keen to  engage with 14-18 year old students and a digital portfolio can translate your students’ educational experiences into the skills employers are  looking for. So, how can your students showcase their skills and achievements? 


Businesses and other organisations are engaging with social media and several digital platforms are becoming increasingly popular for recruitment.  Why? Because they are free, they can reach a wide audience but they can also provide a two-way channel with young people who have the skills and qualities employers are looking for.  So, are you ready to take this agenda forward?